As we stand on the precipice of a new era in the gaming world, driven by the relentless tide of Artificial Intelligence (AI), there are both monumental opportunities and daunting challenges ahead. The AI-driven Transformation The $200 billion gaming sector is...
The digital realm is expanding, and with every passing year, the lines between reality and virtuality blur just a little more. This year, Gamescom 2023, the behemoth of video game conventions, is testament to this evolution. As the world’s largest event for...
Building a metaverse for a brand or agency can be a daunting task, but with the right skills and knowledge, it can be a powerful tool for engaging with audiences and building a sense of community. In this article, we’ll break down some key tips and skills needed when...
Quick navigation Toggle CryptocurrenciesAudiences GamesVirtual VenueseSports BettingRedirecting InvestmentHow the Pandemic Changed eSportsMobileMore women in the industryObstacles to further growthLack of StandardizationNiche MentalityLinks to Underage Gambling With a...
The ‘spotlight’ insights series invites winners from the 6th International VR Awards to discuss their achievements and revisit the journeys that earned them the honour of raising one of our prestigious trophies aloft on stage at de Doelen, Rotterdam. This...
The ‘spotlight’ insights series invites winners from the 6th International VR Awards to discuss their achievements, and revisit the journeys that earned them the honour of raising one of our prestigious trophies aloft on stage at de Doelen, Rotterdam....
If you are a regular reader of AIXR Insights articles, you’ll likely be no stranger to the rise of immersive technology in the workforce, specifically for training and skill development. As the “Metaverse” dominated headlines and marketing spiel throughout 2022,...
The marketing world is abuzz with the sound of the Metaverse, leaving brands and developers to wonder if they should be investing in the Metaverse, and where it fits in with their marketing campaigns. In this article we’ll explain the Metaverse and the potential SEO...
Where exactly does the Metaverse end or begin? Everything from social to AR to VR to Web3 are being identified as part of the all-mighty Metaverse, but will it be one massive entity where we each exist as an avatar? Or will it be a collection of worlds that enhance...
Extended Reality In Enterprises. In recent years, the use of XR technologies has become increasingly common in companies. This is illustrated by the European Commission’s forecast that the European Extended Reality (XR) market will grow by €35 to €65 billion by...
Abstract: How can common anchors in real and virtual components of XR showcases strengthen their impact and enable a consistent experience and storytelling? And how can experiential design parameters help deepen the impact of those showcases? The Mediatecture Approach...
This episode features Louis Rosenberg, PhD. He is the CEO and Chief Scientist of Unanimous AI, a technology company that develops artificial swarm intelligence technology such as the award-winning Swarm AI, which has been used by a wide range of organizations from...
After having had the pleasure to ‘showcase’ Holoway Studio to different audiences, ranging from tech enthusiasts, XR investors, all the way to my grandma who is turning 90 (and is somewhat the reason we’ve started this journey, more on that a different time), we’ve...
This episode features Matthew Ball, the CEO of Epyllion, a diversified holding company which makes angel investments, provides advisory services, and produces television, films, and video games. Matthew is renowned for his thought-provoking essays and contributions to...
Hi there! If you are reading this most likely you are a developer interested in learning more about XR. I’m going to lay out the skills that we look for when evaluating developers that Petricore is interested in. Hard Skills Programming Like most disciplines in...
This episode will feature Jeff Anderson, VR/AR Developer at Mancini Duffy’s Design Lab and Co-Founder of The Toolbelt, a platform that provides access to immersive technology resources for architects and designers. Jeff’s story begins as an architectural...
