Insights EDU

A Definitive XR Guide to Gamescom 2023

Daniel Colaianni

04 Aug 2023 | 3 min read

The digital realm is expanding, and with every passing year, the lines between reality and virtuality blur just a little more. This year, Gamescom 2023, the behemoth of video game conventions, is testament to this evolution. As the world’s largest event for computer and video games, and heralded as Europe’s most extensive business platform for the games industry, it’s no surprise that XR (Extended Reality, encompassing both VR and AR) is taking center stage.

When: August – 27. August 2023.

Whether you’re a seasoned XR developer or just setting foot into this immersive domain, here’s your essential guide to make the most of Gamescom 2023 as an XR studio.

p.s join the XR Meetup that AIXR is supporting with some of your favourite content creators and games studios from the VR Awards!

Find out who are the key players exhibiting

With Sony taking a backseat this year and Xbox without any XR offerings, it’s the perfect stage for other big names and emerging players to shine. Here are some to watch out for:

  • bHaptics: Known for their tactile feedback technology, they’re pushing the boundaries of immersive experiences.
  • Hyperkin: Makers of innovative accessories, they bring a unique perspective to the XR world.
  • Soul Assembly: New on the scene, but their passion for crafting meaningful AR/VR experiences speaks volumes.
  • Vizar Technologies: With a focus on software solutions for XR, they’re redefining immersion.
  • Skydance Interactive: Their expertise lies in creating AAA VR games that captivate and amaze.
  • AlterEyes: Their AR solutions are nothing short of revolutionary.

Remember, these are just the tip of the iceberg. Numerous other trailblazing XR studios will be present, waiting to be discovered.

Deep Dive into Networking

While the convention floor is bustling with demos and showcases, a significant part of Gamescom allure is its networking opportunities. Here’s how to leverage them:

  • Secure Meetings Early: The most coveted private parties, dinners, and events often require invitations. These are best secured by arranging meetings well in advance. It’s not just about partying; it’s about building lasting industry relationships.
  • Utilize Digital Platforms: Pico, for instance, is hosting a meetup through their Discord group. Such platforms can be goldmines for connections and collaborations.
  • Engage in Open Forums: Join discussions, attend panels, and engage in open forums. Being vocal and present can lead to unexpected opportunities.

Showcase with Purpose

As an XR studio, your showcase is your statement. Ensure it’s impactful. Whether you have a booth or are presenting in a shared space:

Prioritize Immersion: Let attendees truly experience the magic of XR. Prioritize demos that are interactive and can be experienced firsthand.
Engage and Educate: Use this platform to not just show, but to educate. Walk attendees through the technology, design choices, and the future vision of your product.
Collect Feedback: Use this direct interaction with your audience to gather feedback. This can be invaluable for future iterations.

Stay Updated and Informed

While it’s tempting to stay cocooned in the XR realm, remember that Gamescom is a vast universe of innovations:

  • Branch Out: Attend sessions outside of the XR domain. Cross-industry knowledge can inspire unique XR solutions.
  • Stay Updated: Even if you can’t attend a session, keep tabs on announcements and discussions. Gamescom is a melting pot of ideas, and you never know where inspiration might strike.

Embrace the Experience

Lastly, remember that Gamescom is as much about the experience as it is about business. Relish in the camaraderie, the shared passion for gaming, and the collective drive to push the industry forward. Embrace the experience, for it’s these memories and connections that will fuel your journey in the XR world for years to come.

In conclusion, Gamescom 2023 promises to be a landmark event for the XR community. With the right approach, it can be the launchpad for endless opportunities. Dive in, immerse yourself, and let the future of gaming unfold before your eyes.

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