First-of-its-kind grow-on space to be launched and dedicated to immersive innovation across the globe
AIXR is dedicated to opening more doors for everyone to enter the Metaverse.
June 28th, 2022, Colchester, United Kingdom
On Tuesday, June 28, AIXR hosted an exclusive event to announce the launch of the AIXR Centre for Immersive Innovation at the Mercury Theatre, Colchester.
The launch event was held in partnership with Colchester Borough Council and included a number of high-profile representatives and industry leaders.
The AIXR Centre for Immersive Innovation is a first-of-its-kind space that will bring together cutting-edge technologies and facilities to support innovation in virtual, augmented, and extended realities.
The ground-breaking development, which is set to regenerate the former bus depot in Queen Street, forms part of wider plans to unlock the economic, social and cultural potential of the area – just as Colchester moves to become a new city – and will provide a hub for creative businesses and emerging talent.
Funded by a £3.7 million investment from the South East Local Enterprise Partnership and Colchester Borough Council the centre will act as Grow on Space for SMEs working in the immersive and digital space.
It will enable them to access world-leading facilities that would otherwise be outside their reach. In addition to training facilities that can be used to upskill workforces and support the creation of high-value jobs within the region.
It’s so important to have facilities like this to enable access to the latest in virtual, augmented, and mixed reality, which will help the next generation of small businesses in the region to innovate and grow.
The dedicated immersive lab space will contain a wide range of immersive equipment, including a mixed reality capture studio and dedicated haptic zones. The lab will provide an ideal space for large multinational organizations and SMEs to collaborate and create new products.
Building on AIXR’s recognised expertise in the space, the centre will provide a specialist focus for immersive innovation for a range of industries, enhancing the strength of the creative, digital, and cultural sectors in the region.
As host to the international VR Awards, the centre will also run a series of innovative educational and training events as well as showcases for local communities to explore the next-generation facilities.
Daniel Colaianni, Chief Executive, AIXR said: “We’re delighted to be launching the AIXR Centre for Immersive Innovation in partnership with Colchester Borough Council. It’s so important to have facilities like this to enable access to the latest in virtual, augmented, and mixed reality, which will help the next generation of small businesses in the region to innovate and grow.”
Councillor David King, Leader of Colchester Borough Council said: “Colchester Borough Council is delighted to be bringing such leading, digitally innovative facilities to our region. With its focus on digital skills and nurturing local business, the AIXR Centre for Immersive Innovation will ensure Colchester is at the forefront of the emerging immersive industry. This centre will be a real boost for Colchester’s economy, generating jobs and helping local businesses to connect and flourish.”
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Internationally, AIXR identifies, celebrates, and exemplifies the very best in immersive technology. By connecting people, projects, and knowledge AIXR enables growth, nurtures talent, and develops standards, bringing wider public awareness and understanding to virtual and augmented reality industries. Officially founded in 2019, AIXR’s not-for-profit, the full-time team now boasts over 100 company members, supports a growing network of over 12,000 people internationally, and works across North America, Europe, and Asia.
About Colchester Borough Council
Colchester Borough Council is a local government authority located in North Essex. Colchester is Britain’s oldest recorded town and the fastest-growing borough in the UK with over 170,000 residents. Visit www.colchester.gov.uk for information regarding council services, activities, jobs, and news within the area.