by Henrique Pontes | Feb 28, 2023 | Industry, Insights EDU
The marketing world is abuzz with the sound of the Metaverse, leaving brands and developers to wonder if they should be investing in the Metaverse, and where it fits in with their marketing campaigns. In this article we’ll explain the Metaverse and the potential SEO...
by Debbie Johnsen | Feb 21, 2023 | Industry, Insights EDU
Where exactly does the Metaverse end or begin? Everything from social to AR to VR to Web3 are being identified as part of the all-mighty Metaverse, but will it be one massive entity where we each exist as an avatar? Or will it be a collection of worlds that enhance...
by Mare Lensvelt | Dec 10, 2021 | Industry, Insights EDU
Create, measure and adapt In retail, training and education AR is implemented at increasing speed. The immersive and stimulating nature of this technology enhances user engagement, leading to increased knowledge retainment and/or higher conversion rates. Unfortunately...
by Caitlin Bailey | Oct 22, 2021 | Insights EDU
Virtual reality and augmented reality are not just the technologies of tomorrow; they are today’s immersive sales and marketing tools. 71% of consumers stated they would shop more often if a brand used these innovative mixed-extended realities. With that being said,...
by Richard Armstrong | Sep 10, 2021 | Insights EDU
Choosing the right new car is always a difficult process. When you have eventually decided on the manufacturer, you then need to think about the model – and then, the most complex step of all, you need to select from the overwhelming choice of vehicle options, and...
by Karine Sik | Apr 23, 2021 | Insights EDU
Does this sound familiar? You have been working from home for a while now. But, recently you have noticed that your home is no longer a comfortable place to be at. So what do you do? You go online shopping. You are looking for ideas on how to make your home more...
by Karine Sik | Mar 16, 2021 | Insights EDU
When it comes to buying a car, visiting a dealership to test drive a car and get valuable advice from a seller is an essential part of the customer journey towards the purchase. But during the global pandemic where physical contact is limited to a minimum, customers...
by Caitlin Bailey | Feb 19, 2021 | Insights EDU
Emperia helps businesses in fashion and art boost their sales and customer engagement across all digital channels through Virtual Reality. Based in London, United Kingdom, we have become an ambassador of 3D technologies and discovered how to use them to solve...
by Adam Kuta | Oct 27, 2020 | entertainment, Insights EDU
When developing a video game using an original intellectual property (IP), one of the primary goals creators have is connecting to an audience. On the development side, the entire process fixates on making a fun and captivating game so more and more players will enjoy...
by Ramakrishnan C.N. | Aug 28, 2020 | Insights EDU
At Entropia, we’re constantly in pursuit of better ways to communicate. So, in November 2019, we launched Entropia Extended Reality (EXR), strengthening our experience design offering and injecting creative campaigns with the immersive technologies of augmented...
by Adam Randall | Jun 5, 2020 | Insights EDU, Uncategorized
Opportunities for immersive technologies in the airline industry AR & VR is no stranger to the airline industry. In fact, the AR/VR market in aviation is projected to grow from $78 million in 2019 to $1,372 million by 2025. The technology is a great fit for the...
by Andreea Ion Cojocaru | Dec 6, 2019 | Insights EDU
The psychology of advertising is deceptively complex. Technological advancements such as the internet are transforming marketing, and the rise of social media have enabled a saturation of advertisements and sponsored messages; the average person is exposed to...
by Elodie Maizeray | May 24, 2019 | Insights: Case Studies
This is a case study from Backlight Studio, finalists at last year’s VR Awards for the category of VR Marketing of the Year, on their critically acclaimed 5D VR project “Only the Brave HIGH”. About Backlight Studio BackLight is a french studio based...
by Pebble Studios | Apr 26, 2019 | Insights: Case Studies
An Intro to Pebble Studios We’re Pebble Studios. A London-based creative technology studio, making world-class film, animation, virtual and augmented reality experiences for today’s tech-enabled customer. In today’s cluttered digital landscape, our view is that true...
by Jane Metlikovec | Apr 5, 2019 | Insights EDU
Been to a major event, trade show or conference lately? No matter your industry or where you live in the world, chances are that in 2019, some event floor space is dedicated to a VR experience (or what we marketers like to call a VR ‘activation’). Just last week, I...
