Consumer entertainment studios, content creators and game developers not keeping abreast with the latest developments in tech, distribution and monetisation strategies will lose market share to those who are. Enterprises who fail to prove ROI and communicate and integrate XR effectively will stagnate whilst those who do will save time and money.
XR USA 2020 is your place to finally figure out where and how XR can benefit your business, demonstrate ROI, create compelling content that users love, crack the ideal user experience and quantify at last the benefits of a technology your gut has long known to be great.