The Music Industry and the Metaverse: From Virtual Concerts to Kpop

The music industry has been one of the hardest-hit sectors during the COVID-19 pandemic. With live concerts and performances cancelled left and right, it’s been a trying time for artists and music producers. But the industry has found new ways to stay afloat.

Virtual concerts have now become a popular way to connect with fans. From Blackpink’s PUBG Mobile Concert to BTS’ Bang Bang Con, people are tuning in online to watch their favourite artists perform.

The rise of virtual concerts has also led to the emergence of music from the other side of the world. Kpop, for example, has become increasingly popular in the West due to its accessibility as versatile music and entertainment combination, marketing ingenuity and devoted fan experiences.

As the world continues to adapt to the new normal, it’s likely that the music industry will continue to find new ways to connect with its audiences. In this Insights Live Session we’ll discuss the emerging trends within the music industry and the role the Metaverse will continue to play in the future of music.

Our panel of industry experts will cover topics such as:

1. What opportunities exist for musicians in the metaverse?
2. Can the industry adapt to changing methods of consumption?
3. What will this shift mean for the fan experience?

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