Advisory Panels

XR LBE Advisory Panel 

Bringing a new level of immersion to the masses.

Scaling LBE Locations to New Heights

The XR LBE Advisory Panel consists of a number of industry experts working to create state-of-the-art destinations for incredible virtual reality experiences.  

The core remit of this panel is to bring a new level of immersion to the masses by implementing them into theme parks, cinemas, attractions, museums, and more. Publicaly shared and distributed best practices and guidelines will encourage the implementation of XR into attractions, deconstructing barriers and changing perceptions.

Our Panel Members

Max Mühlbach   Co – Founder & CEO, EXIT Adventures GmbH

Max Mühlbach sees the social aspect, the common activity and immersive experience as the strongest and most important factor behind the idea of games. In 2014 he founded Germany’s leading Escape Room brand EXIT in Berlin. He has brought gaming from the screen back to reality and people together to play and enjoy games as a team experience. The goal was to bring entertainment out of the living room into a self-sufficient location. EXIT welcomes over 100.000 guests per year.

With Europe’s first VR Escape Game HUXLEY  Save the Future and its successor HUXLEY II – The Adventure begins, a completely new way of playing video games was developed in 2016.

Everybody should be in the position to enjoy the breathtaking experience of a realistic VR adventure on high end technology with friends and family. Thus, the initially isolating medium of VR was to be transformed and used for a community experience. Team spirit, competition and spending time together is the main focus of Location Based Entertainment. Therefore, EXIT Adventures focuses more on a variety of software content and the IP of the games than on selling turnkey solutions or franchise systems.

Stephen Greenwood   Founder & CEO, Ballast Technologies

Stephen Greenwood is driven by a passion to collide physical and digital worlds to produce brand new categories of mixed reality experiences. In 2017 Greenwood co-founded Ballast Technologies, the world’s first Aquatic Virtual Reality company. By developing unique hardware and software that brings VR technology to waterslides and swimming pools at theme parks and resorts worldwide, Ballast has successfully delivered nearly 500,000 paid VR experiences 2 years after launching their first product.

Prior to Ballast, Greenwood spent 8 years building several of the most dynamic media departments of the early digital video era (Vox Media, Reddit, Discovery Digital Networks). His curiosity for the world and sharing stories online has taken him to 53 countries on 6 continents, which has helped shape his desire to build a global business that is human centered and focused on creating positive change to our natural environment.

Lynn Rosenthal   CEO & Co-Founder, Periscape VR

Lynn Rosenthal uses every available tool to inform, inspire, entertain and empower global audiences. As CEO and Founder of Periscape, Inc., a first-of-its kind Virtual Reality/Augmented Reality/Mixed Reality experience center, Lynn works passionately to bring innovative XR experiences to high-profile locations around the world.

Periscape VR Experience Center launched at John F. Kennedy International Airport in June 2018. First to concept, the company garnered rare global media attention right out of the box. Lynn is known for solving the biggest challenges with a rare blend of daring, humor, marketing savvy, industry knowledge, and strategic thinking that unfailingly results in stellar creative execution.

Cyril Voiron Executive Producer, Ubisoft Blue Byte

Cyril possesses 20+ years experience in international video game development and publishing – from retail box products to F2P online, mobile games to LBVR, bringing a strong team management know-how, marketing knowledge, expertise in business models & forecasting and an extensive experience in product development and live operations.

Ubisoft Escape Games are creating outstanding escape games in VR, set in the Ubisoft gaming worlds we all know and love. These include Escape the Lost Pyramid & Beyond Medusa’s Gate set in the Assasins Creed universe as well as Prince of Persia: The Dagger Of Time.


Tom Hamilton Founder and CEO, Rush VR

Tom Hamilton is the CEO and Founder of Rush VR, a virtual reality entertainment centre in the heart of Milton Keynes, the Xscape. 

Since founding Rush VR, Tom has since joined Immotion’s Senior management team as Business Development Director EMEA. He is spearheading the implementation of Immotion’s ‘Blue Ocean Series’ into attractions all over the EMEA region.


Doug Griffin VP, Partnerships & Strategy, LoomAI

Technology executive experienced in strategy, product, business development, M&A, and product development. Hands-on experience product managing location based virtual reality, wearable devices, gesture systems, spatial computing, motion tracking software/hardware, mobile user analytics, avatar systems, and other spatial computing / media & entertainment products. Particular passion in bringing next-generation experiences to consumers.

Over the past 20 years Doug has pioneered efforts in Virtual Reality, Animated Film, Console and Mobile Gaming, and Visual Effects. During this time he has been a founder building studios from the ground up, an early employee driving product and company strategy, and an executive improving processes at publicly traded tech companies.

Chris Adams  CEO & Co-founder, The Dream Corporation

Chris Adams is the CEO & Co-founder of The Dream Corporation, creators of “OTHERWORLD”: a virtual reality paradise in the cloud, accessed through a global network of real-world portals.

OTHERWORLD launched in 2018 to rave reviews and critical acclaim, including The Times, Evening Standard, BBC News and Time Out. 

Max Rheiner  CEO, Birdly / Somniacs

Max Rheiner is CEO and founder of SOMNIACS AG, a Spin-Off of the Zurich University of the Arts (ZHdK), which transformed the research project ‘Birdly®’ into a commercial product. He received his Diploma from Zurich University of the Arts in the field of New Media Arts, in 2003 and has been teaching in both the bachelors and masters programs for the Department of Interaction Design, since 2006. Max specializes in Immersive Experiences, Embodied Interaction and Physical Computing. He conceived and developed the Physical Computing Laboratory for the Department of Interaction Design and has been running the Immersive Experience Lab since 2016.

Join an advisory panel and have your voice heard within the immersive industry.

IT’s time to make an impact

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