Our Advisory Groups

Tackling the individual challenges to our industry. 

Less talking, more doing. 

In line with our mission of empowering creatives, promoting innovative and experimental projects and fostering growth in the immersive industries, our set of Steering Board and Advisory Groups are the next step in our efforts to critically examine the biggest challenges in the XR industry and work with industry-leading experts to find solutions.

The groups are made up of academy members who are experts from various areas of immersive technology, with the aim of crowdsourcing best practices and solutions.


Academy Advisory Groups

AIXR Steering Board

Made up of a broad spectrum of companies, both big and small, from different areas of the immersive industry. The Board oversees the direction, strategy and work that the academy does.

This board is invitation-only.

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XR Enterprise Advisory Group

This group is made up of members of the XR industry in the enterprise sector. The group generates additional attention to the uses of AR and VR for enterprise amongst the public. This ties into a wider goal that stretches across all of our panels: creating a culture shift to improve the image of immersive technology as a whole.

Open to all Academy Members


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XR LBE Advisory Group

This group consists of members of the XR industry in the location-based entertainment/out of home sector. Both SMEs working in the LBE space and larger sector-leading businesses will be represented on the group. We will take a comprehensive approach to identifying challenges across the spectrum of the LBE sector.

Open to all Academy Members

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XR Education & Training Advisory Group

This group will cover the whole immersive learning spectrum. From teaching in schools to enterprise, we will look to empower those working to gamify education and training to achieve improved learning outcomes.

Open to all Academy Members


XR Talent Advisory Group

This advisory group will be made up of mostly higher education institutions to look at educational needs within the XR industry and share knowledge between organisations on creating the best practices for their students.

Open to all Academy Members


XR Healthcare Advisory Group

The XR Healthcare Advisory Group has two core goals, with the help of reports and best practises the group will educate the public on the uses of immersive technology for the healthcare sector and find solutions to the issues that are hampering the sector’s growth.

Open to all Academy Members

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XR Entertainment Advisory Group

This group will cover the areas of XR games, experiences and films. The group will look to find ways to empower creatives working in immersive entertainment, aiming to overcome barriers to entry into the sector with the help and guidance of industry-leading figures.

Open to all Academy Members

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XR Marketing Advisory Group

This group will cover those using XR within their marketing strategy. From building brand identity & engaging consumers to encouraging conversions, we will look to empower those taking advantage of XR for marketing.

Open to all Academy Members

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Governmental Oversight Advisory Group

The Government Oversight Advisory Group is your voice on government regulation. The group will guide and influence discussions between policy-makers so that when regulations are introduced, they are fair and reasonable, without adversely affecting companies working in immersive technology.

Open to all Academy Members


The Mission


The goal of seeing the XR industry grow and enabling and empowering creatives is at the heart of all of our Advisory Groups. Our groups will work to tear down barriers to entry and ultimately solve the biggest challenges facing XR. 


In order to find solutions to challenges that threaten to hamper the XR industry, we have selected industry-leading experts from numerous sectors within XR to make up our advisory groups. They will establish best practices and release research on the best way to drive the industry forward.


XR is still a burgeoning industry that faces a number of key challenges that we must work to overcome if immersive technology is to become widely adopted. Companies of all sizes will benefit and grow with the help of our Advisory Groups and the guidance and expert analysis from our group members.

The Impact

Our Advisory Groups will have a huge positive impact on the future of the industry as we produce best practises and industry-leading reports, it’s with this in mind that we’ve hand-selected the most well-respected and knowledgeable individuals in XR to maximise the impact our steering and advisory groups have and to maintain their influence over the immersive technology industry as a whole.

Make your voice in the XR industry heard. Join and contribute to our growing list of advisory panels. 

IT’s time to make an impact

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